Amidst the challenges of the Covid era, our family found inspiration while living on our boat. During this time, Hooked On was born - a brand celebrating positivity and family values, providing people to share something positive about themselves with those around them. Honoring a lost loved one, we redefine "Hooked On" to embody joy and kindness erasing the negative connotation and flipping the script. As an avid angler leading the pack, fishing, a cherished family pastime, represents our mission to live an active lifestyle while our treble hook symbolizes our three children whom we adore and cherish. Whether we are cheering them on at their tennis, sailing or lacrosse events or spending time together disconnected on the sea, our family is at the core of everything we do.

Our customizable collection hopes to provide everyone an opportunity to share something positive they are Hooked On so we can all find common interests worth celebrating together.

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Giving back is core to our principles, and it gives us great joy to help out the community in any way possible. Take a look at our Giving Back page and see our ever evolving list of organizations we help out.

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Please join us in living life with a skip in your step and a smile on your face through our collection of Happy Clothing.